In the competitive tech landscape, a well-timed press release (PR) can amplify your launch or announcement. At DialledIN, we’ve guided clients through PR strategies that sync with outreach cadences for maximum impact. From drafting content to distribution, here’s how to ensure your news gets noticed in 2025.
Timing and Coordination
Embargo Strategy: Share PR under embargo days in advance—it builds importance and ensures simultaneous publication.
Sync with Outreach: Release on the same day as your cold campaigns and mailers.
Best Practices for Submission
Content Delivery: Include text in the email body plus attachments. Mark START/END for easy copy-paste.
Visuals: Provide multiple images—headshots, product photos—with reduced file sizes.
Contacts: Add direct mobiles for quick queries.
Online Presence: Post on your site the morning of release.
A strong PR boosts credibility and supports sales. Clients using our drafts see broader coverage and more inquiries.